You Are Here 2: A New Approach to Signage and Wayfinding

You Are Here 2: A New Approach to Signage and Wayfinding

Victionary

ISBN-10: 1659379644 · ISBN-13: 978‑9887462958 · 2022

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When it comes to designing effective signage that is also appealing to the eye, a delicate balance needs to be struck. On one hand, a wayfinding system has to avoid confusion and reduce stress for visitors orienting themselves within complex environments such as a healthcare facility. On the other hand, as a major component of an overarching visual identity design project, thoughtful signage can help a brand stand out by presenting distinct pops of personality. A follow-up to a first edition that was published in 2013, You Are Here 2 showcases a new curation of the best signage and wayfinding systems that enhance spaces and settings around the world today. Whether they serve to simply guide people from point A to point B or elicit curiosity and delight in exploration, these projects reflect the work of designers who are adept at merging form and functionality to demonstrate creative thinking and empathy.

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